5 things the 2026 AFL Finals Series Taught Us About Our Money
Written by Steve Landers
As another AFL season comes to a close, millions of Australians will spend the off-season debating game plans, coaching decisions and what might have been.
Interestingly, many of the lessons that separate successful football teams from those that fall short apply just as well to managing wealth. The 2026 Finals Series provided some timely reminders about what it takes to achieve long-term success, both on the field and with your finances.
1. The Best Team Doesn't Always Win Every Week
Throughout the finals, several highly fancied teams suffered setbacks. Yet the clubs that built strong systems, depth and resilience over many years remained in contention when it mattered most.
Investing works much the same way.
Even the best investment portfolios experience difficult periods. Markets fall. Headlines become negative. Some investments disappoint.
Successful investors understand that one bad quarter, one bad year, or even a market downturn doesn't determine the outcome of a long-term financial plan.
The goal is not to win every week. The goal is to be in a strong position at the final siren.
2. Chasing Last Week's Hero Rarely Works
Every finals series produces a breakout star. The player nobody was talking about in June becomes the player everyone wants in September.
Investors often make the same mistake by chasing whatever investment has recently performed best.
Whether it's technology shares, property, cryptocurrencies or a particular managed fund, yesterday's winner is not always tomorrow's.
By the time something becomes the most talked-about investment, much of the opportunity may already have passed.
The best portfolios are built around a disciplined strategy rather than the excitement of the latest trend.
3. Defence Wins Premierships
Football coaches know that great attacking talent is important, but strong defensive systems are what keep teams alive under pressure.
Financial success works the same way.
Growing wealth matters, but protecting it can be even more important.
Good financial defence may include:
Maintaining an emergency cash reserve
Having appropriate insurance cover
Diversifying investments
Managing debt effectively
Keeping estate planning documents up to date
Nobody notices defence when things are going well. But when challenges arise, it can make all the difference.
4. Depth Matters
The teams that progress deep into September are rarely reliant on a single player.
Injuries occur. Form fluctuates. Unexpected events happen.
Financially, relying on one source of income, one investment, or one strategy can create similar risks.
Many successful households build depth through a combination of:
Employment income
Business interests
Property investments
Share portfolios
Superannuation
Cash reserves
Diversification may not always be exciting, but it can significantly improve resilience over time.
5. Good Coaches Make a Difference
Elite athletes still need coaches.
Even the most experienced teams rely on objective advice, structured planning and accountability.
The same principle applies to financial decision-making.
When emotions are involved, it can be difficult to remain objective. Fear during market downturns and excitement during market booms often lead investors to make decisions they later regret.
Professional advice helps provide perspective, structure and discipline when emotions threaten to take control.
The Final Siren
The 2026 AFL Finals Series reminded us that success is rarely about finding shortcuts.
The teams lifting trophies are generally those with a clear plan, strong systems, disciplined execution and the ability to stay focused when pressure mounts.
The same principles apply to building wealth.
Markets will rise and fall. Economic conditions will change. Unexpected events will occur.
But with a sound strategy, sensible risk management and a focus on long-term goals, you're giving yourself the best chance of financial success when your own final siren eventually sounds.
Is your financial game plan finals-ready?
Whether you're building wealth, protecting what you've worked hard for, or planning for retirement, having the right strategy can make all the difference. Contact the Financial Planning team at Salt Financial Group to discuss your goals and create a plan that keeps you focused on long-term success.